Pierre emmanuel taittinger biography books

He’s outspoken, flamboyant and infamous for his comparisons of Champagne and Viagra.

But the president of the house of Taittinger insists he’s a simple soul who could easily have been a poet or a priest. John Stimpfig meets him

Taittinger at a glance

Born Reims, 1953
Education Jesuit School in England and France; Centre de Formation aux Affaires a l’Ecole Supérieure de Commerce de Reims; and Centre de Perfectionnement aux Affaires de Paris
Family Married to Claire, father to Clovis, Vitalie and Clémence
Career Joined the house in 1976, international brand ambassador (1981-91), commercial director (1992-93), assistant managing director (1993-98), managing director (1998-2007) and president (2007-current)
Hobbies Walking, French literature, history, art and poetry

Pierre-Emmanuel Taittinger wasn’t remotely expecting the call when it came on 28 may in 2006.

Not least because it was late and